About Linker
The missing step is often the connection, not another piece of software.
Linker exists to help owner-led New Zealand businesses close the gap between the tools they pay for and the work people still do by hand.
Why Linker exists
People should not have to act as the bridge between systems.
A business can have capable accounting, customer, job and communication tools and still rely on someone to carry information between them.
That work often looks ordinary: copying an enquiry, checking a date, updating a status, sending the same message or rebuilding a report. It is easy to accept because each task is small. Together, the handoffs become a process that depends on attention and memory.
Linker starts with the workflow between the tools. The goal is to understand what should move, what should stay manual and how an exception should reach the right person.
Use your software for the repeatable steps. Keep people involved for the decisions and exceptions that need them.
How Linker works
Clear enough to scope. Careful enough to trust.
- 01
Start with the real workflow
Map what happens now before choosing a tool or proposing an automation.
- 02
Explain it in plain English
Make the trigger, steps, boundaries and responsibilities understandable without technical jargon.
- 03
Keep people in the right places
Use automation for suitable repeat steps and define manual review where context or judgement matters.
- 04
Test more than the happy path
Check the expected flow and the relevant duplicate, missing-data and failure scenarios before handover.
- 05
Document what was delivered
Record the agreed flow, connections, known limits and process for requesting a change.
- 06
Stay honest about third parties
Make provider accounts, permissions, licences, charges and responsibilities visible in the scope.
Who you deal with
You deal directly with the person doing the work.
Linker is an owner-operated New Zealand business. The same specialist handles the initial workflow conversation, scoping, build and handover. There is no account-manager layer or handoff between departments.
NZ-based. Personal reply within one business day.
The start-small approach
One workflow. Clear boundaries. A useful place to begin.
It is easier to judge an automation when the scope is specific. Linker begins with a workflow that has a clear trigger, a recognisable path and an outcome you can describe.
The workflow is mapped and tested before deciding whether another connection is worthwhile. This keeps the work tied to a real business process instead of turning it into a broad software project.
What Linker will make clear
Not every step should be automated.
- Some decisions need context, judgement or formal approval.
- Some tools do not expose a suitable connection method.
- Data quality and permissions can limit what a workflow can do safely.
- Provider outages and product changes are outside Linker's control.
- Third-party licences and usage charges may be required.
Linker identifies these limits during scoping and defines manual-review points or alternatives where appropriate.
Start with the gap between tools
What still gets copied, checked or chased by hand?
Share one repeated workflow and the tools involved. Linker will reply personally within one New Zealand business day.