Workflow automation
Move repeat work forward without relying on memory.
Suitable automation uses a clear trigger and agreed rules to complete repeat steps or send an item to the next person. The aim is not to remove judgement. It is to stop routine actions from depending on copying, checking and remembering.
A good fit when:
- The workflow begins with a clear event, status change or scheduled time.
- The usual next steps can be described as rules.
- Missing or unusual information can be sent for manual review.
- People repeat the same copying, checking, alerting or follow-up work.
What Linker scopes
- The trigger and required input data.
- The rules for each next step.
- Duplicate, missing-data and failure handling.
- The person responsible for manual reviews.
- Timing, access, testing and handover requirements.
Illustrative workflow
Input: A website enquiry passes the agreed required-field check.
Output: The contact is matched or created in the CRM, a follow-up task is assigned and a confirmation is sent according to the agreed rule.
Automation is not suitable for every decision. Where context, judgement, safety or approval matters, Linker keeps a person in the agreed path.